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Data Privacy Statement for Vogel Communications Group

We would like to inform you of how we handle personal data. If you have any questions about this, please feel free to contact us directly. Our contact details are at the end of this document. You can also contact the regulatory body responsible for data protection with your questions and complaints.

Legal basis for the processing of your data

Part of the service we offer is collecting, processing and using your personal data for the purposes of offering customer-oriented services. Whenever possible, we offer you the ability to have total freedom in deciding which data you want to communicate to us.

We process your data on the legal basis of Article 6 of the GDPR as follows:

Once a contract is in place between yourselves and ourselves, we process your data for the fulfilment of this contract on the basis of Article 6, Para 1, Sub-para. b of the GDPR, for example when you order goods from us, sign up to events (online/offline), request services, register on our portals or access information services.

In some cases, the basis of processing is the requirement to safeguard our legitimate interests or the legitimate interests of third parties in accordance with Article 6, Para 1, Sub-para f of the GDPR. These legitimate interests are on the one hand advertising for products and offerings, better provision of information to customers in line with their interests and requirements, designing our product offering to be needs-based, monitoring of advertising success and attracting the interest of new customers. Our goal is to only offer you specific information and services that correspond to your work-related interests and needs. You can assert your rights in dealings with us at any time. We therefore assume there are no grounds to believe the interests of our customers and prospective customers that are worthy of protection cause conflict with this. Should this not apply however in particular cases, you can revoke this use of your data at any time. On the other hand, this is also a check of your creditworthiness should you take advantage of offers for which we charge. In such cases, we always assume that our interest in a contractual settlement of our service outweighs an interest of our customers that is worthy of protection to the exclusion of such use.

Fiscal regulations mean some data must be collected and processed. In such cases, the basis is Article 6, Para 1, Sub-para c of the GDPR. If, as a business partner, you do not make this data available (such as your UIN), we could be forced in addition into withholding taxes.

For some processing purposes, we need your consent, which we then seek from you separately. In these cases, processing of your data is on the basis of Article 6, Para 1, Sub-para a of the GDPR. Should we conduct direct marketing by phone, fax or email, it is with your consent. It is only in cases when we have received your email address in conjunction with the sale of a product or service that we might use it to advertise our own, similar goods and services. You can revoke this use at any time.

With your consent, we process personal data that we receive from your queries and use of our online portals, and your responses to electronic advertising media. You have the right at any time to revoke consent granted to us so as to be effective in the future. The way to revoke your consent can be found on all our portals and mailings at the bottom of the pages. Or use our Service portal:

What aims are we pursuing when processing your data?

As a media company, we are looking to provide you relevant, topic-related information.

We offer specialist information in the form of print products and online portals with which you are able to learn more about the products and services offered on the respective specialist markets or about your products. We use your data to be able to select information, offers and services corresponding exactly to your needs and interests, and to be able to deliver these products and information to you and invoice you where applicable.

We also use your data to offer goods and services for sale, and to transact sales.

In addition, we organise public and non-public events (including congresses and seminars, individual customer events and digital events). We use personal data to provide support to attendees of our events in the planning, registration, participation and follow-up activities after an event, and provide them with all necessary and useful information. In addition, we use your data to provide offers corresponding to your information and communication needs.

One of the services we provide is enabling you to advertise yourself using our communication channels, for example in our printed products, on our online portals, in our newsletters and as a cooperation partner at fairs and other events.

We use your data to provide you with print and online advertising media from our portfolio that enable you to reach your target audiences.

Finally, we use your data to offer you specific services, such as consultation in the development and implementation of advertising campaigns, advice about optimising the achievement of objectives for promotions, enrichment of your customer master data, market research, consulting and implementation of events for customers or employees, agency services and communication services.

When you use our online offers, we use your data for the platform-compliant provision and continual improvement of these online offers, and to group prospective customers and vendors using our platforms by presenting to you the offers of our customers that match your needs and interests. When you use an offer for which we charge, we use your data to transact the order and for invoicing.

What data is collected?

We save and process the data we need for the purposes pursued by us. This is your name, your function and position within the company, your job title, your field of activity, the industry in which your company operates, the markets in which your company is or would like to be active, and the technical processes deployed within your company. In addition, your address and contact details so we can contact you if necessary (also electronically). If you are already a customer, we save all accounting data we need to invoice our services, as well as your bank details as required, your terms and conditions when dealing with us, and data relevant to tax.

To optimise our offers, we store for example data about your company that is freely accessible in the public domain from the Internet, or compare how up-to-date your data is with suitable, freely available databases.

Furthermore, we collect data about your interests, which we derive from your requests and usage of our online portals - because our goal is to offer you only those offers that match your requirements and interests. This is either with your consent or by using pseudonyms, i.e. we ensure there is no association with identifying information (more on this below in the list of software products used).

We also conduct advertising success checks, for which we collect and assess the responses of recipients of newsletters and promotional emails. For this we use information about the messages and product offerings you open and click.

Some data is also sent automatically. For example, your computer automatically tells us information such as IP address, browser type and access times when you use our online portals. We require this information for the best possible visualisation of our online product offerings on your hardware.

Storage duration of your data

We keep your data stored until a mutually concluded contract is in place and fulfilled by both parties. After the end of the business relationship, we store your data for an additional three years. In some cases, such as when you are a recipient of a newsletter or one of our magazines as part of a circulation with targeted readership, your data is stored until revocation or you request its deletion. Furthermore, we are legally bound to satisfy the fiscal and commercial law record retention obligations for accounting data (6 and 10 years respectively).

We erase your online usage data three years after the last contact with you. This period starts the last time there is communication between us.

Details on acquiring new customers that we potentially collect from third parties are also erased after three years provided no contract is in place or they request no further information.

Exercising of your rights

We are obligated to inform you that you have

  • a right to information about which data we have stored about you
  • a right to amendment of this data if it has changed or is incorrect
  • a right to request restriction of processing up to the point of clarification of the correctness of the data should it not be clear whether the data is correct, or it is in the sense of a revocation for a specific use or the entire processing of your data
  • a right to request deletion of data should it be incorrect or is stored and processed unlawfully
  • the right at any time to revoke consent granted beforehand so as to be effective in the future
  • the right at any time to object to processing based upon a legitimate interest as defined by Article 6, Para 1, Sub-para f of the GDPR
  • the right to have the data stored about you transferred to another responsible party or to transfer the information generated yourself
  • the right to raise complaints with a supervisory authority responsible

Use our service portal ( to exercise your rights or contact our Data Protection Officer directly. Our contact details are at the end of this document.

Recipients of the data

Data is processed centrally within the Vogel company group at Vogel Communications Group and used for advertising purposes on behalf of participating companies.

In some cases we are assisted in data processing by service providers who process personal data on our behalf. We have bound these providers to us with an order process contract in such a way that they only process data for our business purposes and under our instruction.

With your consent, Vogel passes on your data to Vogel customers the services of which you have accessed on one of our online portals (such as a white paper from a certain vendor). When accessing the service, we make reference to the company in question, and when downloading you can decide whether to agree to usage of your data by this company and whether to download this third party offer. These companies are responsible themselves as defined by data protection law. This forwarding is only for the purposes of advertising and market/opinion research. When making your decision, bear in mind that your data might also be sent to third countries outside the EU and, in this case, we cannot provide any guarantees for the security of the data once it is sent.

Can the usage of personal data and this Data Privacy Statement change?

The handling of personal data is continually monitored and adapted as required against the background of the provisions of data protection law. Please regularly update yourself on our Data Privacy Statement, that describes how we currently handle personal information. We will announce changes here and in your user account.

Cookie statement

Cookies are files that are stored on your computer when you visit our website and that are “remembered” by your browser. A cookie file is stored in your web browser and allows the website or a third party to detect it and better tailor the page to you when you next visit. Cookies and tracking bugs enable Vogel to provide its services to you better and more efficiently, and to optimise your experience on our website.

Tracking bugs are small graphics files that are connected to our servers and enable us to track your usage of our website and the associated functionality. Furthermore, we use tracking bugs or GIF files to assist in online advertising and, to the extent required, for IVW (German Audit Bureau of Circulation) counting. This way we are able to evaluate how many visitors have been on our pages and what advertisements they have accessed. The information collected with cookies and GIF files does not contain your name, address, phone number or email address.

There are two types of cookies - session cookies and permanent (persistent) cookies.

Cookies can be blocked by your browser such that, for example, only the page you set can be read. When you next visit this site, the cookie is sent from your browser to the server, to offer you for example new information pertaining to your field of interest next time.

How Vogel uses cookies

When you access and use our pages, we place a number of cookie files in your web browser. Vogel uses cookies to help us determine repeat visitors, the type of content and websites a user of our website accesses, the time each user spends in each specific area of our website, and the specific functions that users use. Cookie information representing personal data is only processed by us with your consent. We use session and permanent cookies on our website, and also use different types of cookies for operation of the site:

  • Basic cookies are necessary to operate the website. We use basic cookies to authenticate users - to prevent fraudulent use of user accounts and to be able to offer the functions of our website.
  • Analytics/performance cookies allow us to record the number of visitors and track how visitors move around the website. This enables us to improve the function of the website.
  • Functionality cookies are used to recognise you again when you return to the site. This enables us to tailor our content to you, welcome you by name and save your settings (such as your language and region selections).
  • Targeting cookies record your visit to the site, the pages you visit and the links you click. We use this information to tailor the website better to your interests. In addition, we also forward the information on to third parties for this purpose.

Third party cookies

In addition to our own cookies, we use cookies from different third parties to compile statistics on website usage and for more specific targeting of our marketing efforts.

  • Tracking cookies track surfing habits on the site and link them to other indicators for a better understanding of behavioural patterns.
  • Optimisation cookies permit real-time tracking of user conversion from various marketing channels to assess their effectiveness.
  • Partner cookies make available to our partners conversion metrics so they can optimise their marketing initiatives.

What options do you have in regard to cookies?

Every time you visit our pages, you can disagree with the use of cookies. When you do, all the cookies set by us for the current visit are deleted from your browser, and no further cookies are set.

If you want to delete the cookies yourself, or want your web browser to prompt you to delete or block them, visit the Help pages of your web browser and configure the relevant browser settings. Please note the follow: If you delete or reject cookies, you may not be able to use all of the features we offer. You might then not be able to log in, save your settings or display correctly some of our pages.

Use of tracking tools

For some analyses and statistical evaluations, we rely on products from other vendors on our pages. Provided below is information on the different products which can be used on our pages and what facilities you have for anonymity, pseudonyms and exclusion from participating in these analyses.

SiteCatalyst counting

This website uses SiteCatalyst, a web analytics service provided by Adobe. SiteCatalyst uses cookies and tracking bugs that are accessed by or stored on your computer, and enables you to analyse usage of the website.

The information obtained about your usage of this website is sent to the Adobe servers, where it is saved. SiteCatalyst uses this information to evaluate your usage of the website to compile for us reports on your website activities. You can disable the installation of cookies from a corresponding setting in your browser software; note however that if you do, you might not be able to use all of the functions of this website.

By using this website, you consent to the processing of data about you in the manner described above and for the purposes set out above.

Opt-out method: SiteCatalyst offers visitors the ability to control the use of session information that uses cookies placed by SiteCatalyst domains and ( and are domains used by SiteCatalyst to provide parts of SiteCatalyst). If you do not want SiteCatalyst to collect and analyse session information about your visit, select the opt-out method below.

Click here to reject tracking by and cookies (opt-out). More information about Adobe SiteCatalyst data protection and the Data Privacy Statement are in the Adobe Privacy Centre:

IVW counting

We have statistical values on the usage of our services calculated. For this, we deploy the "scalable central measurement procedure (SZM)" from INFOline ( ), that collates anonymous readings. For recognising computer systems again, the SZM range measurement uses alternatively a cookie with ID "" or a signature created from different information from your computer that is sent automatically. IP addresses are not saved in the procedure and are only processed in anonymised form.

The range measurement was developed in due consideration of data privacy. The goal of the range measurement is to determine statistically the usage intensity and the number of website users. Individual users are not identified at any time. Their identities remain protected at all times. You receive no advertising from the system.

For web offers from members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW - ), or those participating in the "internet facts" study by the Arbeitsgemeinschaft Online-Forschung e.V (AGOF -, usage statistics are published on a monthly basis by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. ( - ), and the IVW, and can be viewed on, and

In addition to the publication of measurement data, the IVW verifies the SZM procedure on a regular basis as regards usage compliant with regulations and data protection. More information on the SZM procedure can be found on the website of INFOline GmbH (, who run the SZM procedure, the data protection website of AGOF ( and the data protection website of the IVW ( Follow this link to block data processing by the SZM:


We have instructed the Swiss company NET-Metrix AG to measure the range of this website in Switzerland and Liechtenstein. We have programmed our service so as to ensure that your usage is logged by a counting server belonging to NET-Metrix (located in Switzerland). This server attempts to distinguish you from other users by way of a code (e.g. a permanent cookie). This makes the statistics more meaningful. NET-Metrix does not know the identity of individuals even if you participate in online surveys which NET-Metrix also carries out from time to time (you will be selected to take part at random). You can prevent cookies being placed by adjusting the settings in your browser; otherwise, by using this website you are deemed to have consented to the use of cookies. The service never focuses on individual users; the statistics of NET-Metrix are anonymous. NET-Metrix is solely responsible for conducting measurements of the range and for creating statistics. It also uses service providers in Europe to this end. Please refer to for details on how exactly NET-Metrix handles your data.

GetSiteControl Widget

This site uses GetSiteControl widgets to collect personal data from GetWebCraft Limited, Klimentos 41-43, Klimentos Tower, Flat/Office 25, 1061, Nicosia, Cyprus.

When you visit a web page on our website that contains such a widget, your browser establishes a direct connection with GetWebCraft Limited's servers. The data you enter in the widget will be stored by GetWebCraft Limited directly on GetWebCraft Limited's servers and processed by us for the purposes set out in the widget.

GetWebCraft Limited's servers may be located anywhere in the world and are not directly under the control of European Data Protection Supervisors.

The purpose and extent of the data collection and the further processing and use of the data by GetWebCraft Limited and your rights and privacy settings in relation thereto are set out in GetWebCraft Limited's Privacy Notice:

Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (“Google”).

Google Analytics uses cookies - text files that are stored on your computer and enable you to analyse usage of the website. The information generated by the cookie about your usage of this website is generally sent to a Google server in the USA, where it is saved.

If IP anonymisation is enabled on this website, your IP address is truncated beforehand by Google within Member States of the European Union or in other signatory states to the convention on the European Economic Area.

The full IP address is only sent to a Google server in the US, and truncated there, in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about website activities, and to render other services associated with website and Internet usage vis-a-vis the website operator.

The IP address sent from your browser as part of Google Analytics is not merged with other data from Google. You can disable the installation of cookies from a corresponding setting in your browser software; note however that if you do, you might not be able to use all of the functions of this website.

Furthermore, you can prevent the reading by Google of the data pertaining to your usage of the website, generated by the cookie (including your IP address), and processing of this data by Google, by downloading and installing the browser plugin available from the following link:

More information on data privacy and the terms of use is available from Http:// Https:// Reference is made to the fact that on this website, code "gat._anonymizeIp();" has been added to Google Analytics to guarantee anonymised reading of IP addresses (IP masking). (source:

Google Analytics Remarketing

We use the Remarketing technology from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, US; “Google”). This technology means that users who have already visited our websites and online services, and have expressed interest in the product range, are addressed again by targeted advertising on the pages of the Google partner network. The advertisement is displayed through the use of cookies, which are small text files stored on the user's computer. With the help of text files, the surfing habits of the user when visiting the website can be analysed and then used for specific product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, disable the use of cookies by Google for these purposes by accessing page Https:// Alternatively, users can disable the use of cookies from third party providers by accessing the Disable page of the Network Advertising Initiative.

By using our product offerings, you consent to the processing of data acquired about you by Google in the manner described above and for the purposes set out above. We make reference to that fact that Google has its own data privacy policies that are independent of ours. We assume no responsibility or liability for these policies and procedures. Please look into the Google data privacy regulations before using our website.


Products and services from Wiredminds GmbH ( are used on this website for the purposes of marketing and optimisation. Data is collected, processed and stored, and from it usage profiles are created under pseudonyms. Where possible and practical, usage profiles are anonymised in full. Cookies can be used here. Cookies are small text files that are stored in the web browser of the visitor and are used for the Internet browser re-recognition feature. The data collected, that can also contain personal data, is sent to Wiredminds or collected directly by Wiredminds. Wiredminds is permitted to use information left on the websites from visits to create anonymised usage profiles. Without consent from the person in question, issued separately, data obtained this way is not used to personally identify visitors to this website, and the data is not combined with personal data on the bearer of the pseudonym. If IP addresses are collected, they are anonymised immediately after collection with deletion of the last number block.

Data collection, processing and storage can be revoked at any time, to be effective in the future.

Exclude from tracking


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link


Jobware stores a cookie on your computer to record your usage behaviour, but no personal identification of your person is possible. Further information on Jobware's privacy policy can be found at

Google Maps

To make it easier for you to find us, we have integrated maps of the Google Maps service from Google LLC into our website via an API. In order to display the content in your browser, Google must receive your IP address, otherwise Google could not provide you with this embedded content.

The legal basis for this data processing is Art. 6 Para. 1 b) DSGVO, since the IP address is required in order to be able to provide you with the content. For this processing, our cooperation with Google is based on an agreement on joint responsibility pursuant to Art. 26 DSGVO, which can be accessed here.

For more information about data processing by Google, please see Google's privacy policy at

Google Admanager/ Doubleclick

Google Doubleclick (incl. SafeFrame and Publisher Tags):
About the service / platform DoubleClick of the provider Google Inc. (Google) is a service that delivers, processes, controls, and optimizes advertisers' advertisements based on your interests on publishers' websites. Cookies are set for this purpose. When using Doubleclick, we also use the Google Publisher Tags functionality, which allows us to optimally target the content of the website, and Google SafeFrame to optimize the delivery of advertising.

You can deactivate Google's interest-based ads in your browser by clicking on the "deactivate" link in the "deactivation settings" section of or - if you are using Google Chrome, Firefox or Internet Explorer - by deactivating the DoubleClick cookie by installing the extension for your browser offered at

Google Ads

We use the services of Google Ads Conversion to draw attention to our attractive offers with the help of advertising media (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue with it the interest to show you advertisement which is of interest for you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

These advertising media are delivered by Google via so-called "Ad Servers". For this purpose we use Ad Server Cookies, which can be used to measure certain parameters such as the display of ads or clicks by users. If you access our website via a Google advertisement, Google Ads stores a cookie on your terminal device. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies enable Google to recognize your Internet browser. If a user visits certain pages on an Ad customer's website and the cookie stored on their computer has not expired, Google and the customer may recognize that the user clicked on the ad and was directed to that page. Each ads customer is assigned a different cookie. Cookies can therefore not be traced via the websites of ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media, in particular we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address.

Google Ads Remarketing

We use the remarketing function within the Google Ads service. The remarketing feature allows us to present advertisements based on the interests of users of our website on other websites within the Google advertising network (in Google search or on YouTube, so-called "Google ads" or on other websites). For this purpose, the interaction of the users on our website is analysed, e.g. which offers the user is interested in in order to be able to display targeted advertising to the users on other pages even after visiting our website. To do this, Google stores a number in the browsers of users who visit certain Google services or websites on the Google display network. This number, known as a "cookie", is used to record the visits of these users. This number is used to uniquely identify a web browser on a particular device and not to identify a person; personal data is not stored. You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third party cookies so that you do not receive any third-party advertisements; b) by installing the plug-in provided by Google under the following link:; c) by disabling the interest-based advertisements of the providers that are part of the "About Ads" self-regulatory campaign via the link, this setting being deleted when you delete your cookies; d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers via the link; e) by setting cookies accordingly. We draw your attention to the fact that in this case you may not be able to make full use of all the functions of this offer. You can find further information on data protection at Google here: and Alternatively, you can visit the Network Advertising Initiative (NAI) Web site at Google has submitted to the EU-US Privacy Shield, Cookies used: Type c. You can find more information in the "Cookies" section. Lifetime of cookies: up to 1 month (this only applies to cookies set via this website). Legal basis: Art. 6 (1) a DSGVO

Google Tag Manager

This website uses the Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tool Tag Manager itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will persist for all tracking tags implemented with Google Tag Manager.

Google reCAPTCHA

In order to ensure sufficient data security during the transmission of forms, in certain cases we use the service reCAPTCHA of the company Google Inc. This serves primarily to differentiate whether the input is made by a natural person or misused by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. This is governed by Google Inc.'s different privacy policy. For more information about Google Inc.'s privacy policy, please visit

AD Spirit

AdSpirit is a high-performance ad serving system for all application areas in online marketing. AdSpirit is specially designed for the needs of publishers & publishers, online marketers & networks and advertisers & agencies and thus enables the administration and placement of online advertising. 
You can find out more here:


On some of our pages we use the survey widget of the opinion research institute Civey GmbH, Alte Jakobstraße 85/86, 10179 Berlin. Civey offers you the opportunity to take part in exciting opinion polls and view the representative results in real time and free of charge. If you participate in one or more surveys, Civey will receive the master data entered by you (year of birth, postal code, gender) and your chosen answers after you have agreed to the terms of use and data protection. Participation in the surveys is voluntary. Civey sets a cookie in your browser in order to recognize them at the next vote, if necessary.

Civey uses your data anonymously to aggregate the survey results. The processing does not take place for advertising purposes.

Further information on the scope of data processing and the storage period of your data can be found at


We use SurveyMonkey Europe UC, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland to conduct surveys. When you voluntarily participate in this survey, SurveyMonkey collects information about the device and application you use to participate in the survey. This includes the IP address, version of your operating system, device type, system and performance information, and browser type. When you participate in the survey through a mobile device, SurveyMonkey also captures the UUID of the device. SurveyMonkey also uses third-party tracking services, including cookies and page tags (also known as web beacons), to collect usage data and user statistics. We have no control over the scope of data collected by SurveyMonkey. For more information on SurveyMonkey's use of cookies, privacy and retention periods, please visit the following link

SurveyMonkey Europe UC is a subsidiary of SurveyMonkey Inc. based in the USA. It is possible that your data collected by SurveyMonkey may also be transferred to the USA. SurveyMonkey Inc. has, however, signed the Privacy Shield Agreement between the European Union and the USA and is certified as such. SurveyMonkey is therefore committed to complying with the standards and regulations of the European Data Protection Act.

Further information on the EU Privacy Shield and its validity can be found here:


On our pages functions of the music service Spotify are integrated. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on our page. An overview of the Spotify plugins can be found at:

This allows you to establish a direct connection between your browser and the Spotify server when visiting our pages via the plugin. Spotify receives the information that you have visited our site with your IP address. If you click on the Spotify button while logged into your Spotify account, you can link the contents of our pages to your Spotify profile. This allows Spotify to assign the visit to our pages to your user account.

Data processing is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a justified interest in the appealing acoustic design of his website.

Further information on this can be found in Spotify's data protection declaration:

If you do not wish Spotify to be able to assign visits to our pages to your Spotify user account, please log out of your Spotify user account.

Business Ad

On our website we use the online advertising marketer Business Advertising GmbH (businessAD) for the secondary marketing of our inventory. businessAD (Tersteegenstrasse 30, 40474 Düsseldorf) belongs to Ströer SE & Co. KG (Ströer Allee 1, 50999 Cologne).

businessAD does not collect any personal data in the course of the advertising playout, but uses an ad server, currently Google Admanager 360.

This server collects information about page impressions and click rates and is able to play out advertising in a user-optimized way using cookies (e.g. regiotargeting or limiting an advertising playout per user, so-called frequency capping).

Google does not carry out any order processing for businessAD, but collects personal data independently in the course of advertising marketing through cookies and the user's IP address, which are anonymised in accordance with the DSGVO. These are not made available to businessAD.

Google undertakes to comply with all applicable data protection regulations. Further information can be found in Google's data protection declaration (Privacy Policy) and here on use-based advertising:

Logged in Google users have the possibility to delete cookies themselves, but Google also commits itself to the anonymization and deletion of user data from the log files. Google anonymizes IP addresses by partially deleting them after 9 months. After 18 months, further cookies or advertising IDs are deleted from the log files. Further information can be found in the Google guidelines for the storage of user information: Google Ads User Data Retention Policy

Further information on usage-based advertising and how you can object to it can be found on the website of our marketer businessAD:

Link to the opt-out:

In addition, you can use the preference management of the EDAA, which you can reach via the following link:


We use the platform to post our own videos and make them publicly available. YouTube is the offer of a third party not affiliated with us, YouTube LLC.

Some Internet pages of our offer contain links to the YouTube offer. As a general rule, we are not responsible for the content of websites to which links are provided. In the event that you follow a link on YouTube, however, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses them for business purposes.

On some of our websites, we also integrate videos stored on YouTube directly. In this integration, content from the YouTube website is displayed in sub-areas of a browser window. However, YouTube videos are only accessed by clicking on them separately. This technique is also called "framing". If you call up a (sub-)page of our website on which YouTube videos are integrated in this form, a connection is established to the YouTube servers and the content is displayed on the website by notifying your browser.

YouTube content is only integrated in the "extended data protection mode". YouTube provides this itself, thereby ensuring that YouTube does not initially store any cookies on your device. However, when you access the relevant pages, the IP address and the other data mentioned in Section 4 are transmitted and you are thus informed in particular which of our Internet pages you have visited. However, this information cannot be assigned to you unless you have registered with YouTube or another Google service (e.g. Google+) or are permanently registered before accessing the site.

As soon as you start the playback of an integrated video by clicking on it, YouTube only stores cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by appropriate browser settings and extensions.

Address and link to third-party privacy notices:

Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland - Privacy Statement:, Opt-Out: Privacy Shield:

Privacy Policy - Privacy & Terms - Google

JW Player

Plugins of the video portal JWPlayer, LongTail Ad Solutions, Inc. d/b/a JW Player 2 Park Avenue, 10th Floor New York, NY 10016, USA are integrated into our website. Every time you visit a page that offers one or more JWPlayer video clips, a direct connection is established between your browser and a server of JW Player in the USA. Information about your visit and your IP address is stored there. Through interaction with the JW-Player plugins (e.g. clicking the start button) this information is also transmitted to JW-Player and stored there.

You can find the privacy policy for JWPlayer with more detailed information about the collection and use of your data by JWPlayer at

In addition, JWPlayer calls the tracker Google Analytics via an iFrame in which the video is called. This is JWPlayer's own tracking, which we do not have access to. You can disable tracking by Google Analytics by using the disable tools that Google offers for some Internet browsers. Users can also prevent the collection of data generated by Google Analytics and related to their use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Facebook Custom Audiences

Furthermore, the website uses the remarketing function "Custom Audiences" of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). In this way, users of the website can be shown interest-related advertisements ("Facebook Ads") when visiting the social network Facebook or other websites that also use the procedure. In this way, we are pursuing the interest in displaying advertising that is of interest to you in order to make our website more interesting for you.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding website of our Internet presence or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and save your IP address and other identifying features.

Deactivation of the "Facebook Custom Audiences" function is possible for logged-in users at

Further information on data processing by Facebook can be found at

LinkedIn Insight tag

We use the retargeting function of LinkedIn Corporation, (2029 Stierlin Court, Mountain View, CA 94043, USA). This tracking technology allows us to re-target users who have visited our websites and online services with interest-based advertising while they visit the LinkedIn social network. The display of advertising is achieved through the use of browser cookies, which enable the following data to be collected: Metadata such as IP address, timestamp and page events (e.g. page views).

If you are logged in to LinkedIn, you can deactivate the collection of data at any time by clicking on the following link:

Through the cookie banner, you may consent to the use of LinkedIn's identifiers for retargeting purposes and to the processing of data about you by LinkedIn in the manner and for the purposes set out above. Please be aware that LinkedIn has its own privacy policy, which is independent from ours.

For further information on data processing by LinkedIn, please visit

Adobe Typekit

This site uses so-called web fonts, which are provided by Adobe Typekit, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to the Adobe Typekit servers. As a result, Adobe Typekit becomes aware that our website has been accessed via your IP address. Adobe Typekit Web Fonts are used in the interest of a uniform and attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) of the DS-GVO.

If your browser does not support web fonts, a default font is used by your computer.

For more information about Adobe Typekit Web Fonts, please visit and read the Adobe Typekit Privacy Policy:

Google Optimizer

Our website uses the web analysis and optimization service "Google Optimize", which is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google Optimize"). We use the Google Optimize service to increase the attractiveness, content and functionality of our website by making new functions and content available to a percentage of our users and statistically evaluating changes in usage. Google Optimize is a sub-service of Google Analytics (see section Google Analytics).

Google Optimize uses cookies that enable us to optimize and analyze your use of our website. The information generated by these cookies about your use of our website is usually transferred to a Google server in the USA and stored there. We use Google Optimize with activated IP anonymisation, so that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of our website, compiling reports on optimisation tests and related website activity and providing other services relating to website activity and internet usage.

You can prevent the storage of cookies by adjusting your Internet browser settings accordingly. In addition, you can prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

For more information about Google's data collection and processing, please refer to Google's privacy policy, which is available at

Registration for events

You can register for events on our website. When you register for and participate in an event, we will process your personal data collected as part of the registration process and in connection with your participation in the respective event for the purpose of processing your registration and providing for your participation in the event. As part of the registration and participation in an event, we will send information by post and / or e-mail to the contact details you provided.

Legal basis for this is Art. 6 para. 1 lit. b GDPR, i.e. the fulfillment of the contract for participation in the respective event or the implementation of pre-contractual measures, which are carried out at your request.

We use the service provider doo GmbH, St.-Martin-Str. 58-68, 81541 Munich, Germany, for event registrations and event management. Please find detailed information on data processing and data protection at doo in the doo privacy policy:

Participation in affiliate partner programs

Hiq partner programme: Based on our legitimate interests (i.e. interest in the economic operation of our online offer in the sense of Art. 6 para. (1) sentence 1 lit. f) DSGVO), we are participants in the partner programme of Hiq. This works in such a way that we place so-called "Affilate-Links" on our website, with which a reimbursement can be earned by clicking on them. As an advertising sponsor, Hiq uses cookies to trace the origin of those clicking on these links. Among other things, Hiq can recognise that you, as a visitor to our website, have become interested in this advertising by clicking on the partner link.
Further information on the processing of your data in this context can be found in Hiq's privacy policy:

Online meetings, conference calls and webinars via "Zoom

Purposes: We use the "Zoom" tool to conduct telephone conferences, online meetings, video conferences and/or webinars (hereinafter: "Online Meetings"). "Zoom" is a service of Zoom Video Communications, Inc. which is based in the USA.

The person responsible for data processing which is directly connected with the implementation of "online meetings" is Vogel Communications Group GmbH & Co KG, Max-Planck-Str. 7/9, 97082 Würzburg, Germany.

If you call up the Internet site of "Zoom", the provider of "Zoom" is responsible for data processing. However, calling up the Internet site is only necessary for the use of "Zoom" in order to download the software for the use of "Zoom". You can also use "Zoom" if you enter the respective meeting ID and, if necessary, other access data for the meeting directly in the "Zoom" app.

If you do not want to or cannot use the "Zoom" app, the basic functions can also be used via a browser version, which you can also find on the "Zoom" website.

When using "Zoom", different types of data are processed. The scope of the data also depends on the information you provide before or during participation in an "online meeting".

The following personal data are subject to processing:

User information: First name, last name, phone (optional), e-mail address, password (if Single-Sign-On is not used), profile picture (optional), department (optional)

Meeting metadata: Topic, description (optional), participant IP addresses, device/hardware information

For recordings (optional): MP4 file of all video, audio and presentation recordings, M4A file of all audio recordings, text file of online meeting chat.

When dialling in by telephone: information on incoming and outgoing telephone number, country name, start and end time. If necessary, further connection data such as the IP address of the device can be saved.

Text, audio and video data: You may be able to use the chat, question or survey functions in an "online meeting". To this extent, the text entries you make are processed in order to display and, if necessary, log them in the "online meeting". In order to enable the display of video and the playback of audio, the data from the microphone of your terminal device and from any video camera of the terminal device will be processed for the duration of the meeting. You can turn off or mute the camera or microphone yourself at any time using the "Zoom" applications.

In order to participate in an "online meeting" or to enter the "meeting room", you must at least provide information about your name.

Scope of processing: We use "zoom" to conduct "online meetings". If we want to record "online meetings", we will inform you transparently in advance and - if necessary - ask for your consent. The fact of the recording will also be displayed in the "Zoom" app.

If necessary for the purposes of logging the results of an online meeting, we will log the chat content. However, this will usually not be the case.

In the case of webinars, we can also process the questions asked by webinar participants for the purposes of recording and follow-up of webinars.

If you are registered as a user at "Zoom", reports on "online meetings" (meeting metadata, phone dial-in data, questions and answers in webinars, survey function in webinars) can be stored for up to one month at "Zoom".

Automated decision-making within the meaning of Art. 22 DSGVO is not used.

Legal basis of data processing: If personal data of employees of the Vogel Communications Group are processed, § 26 BDSG is the legal basis of data processing. If, in connection with the use of "Zoom", personal data is not required for the establishment, execution or termination of the employment relationship, but is nevertheless an elementary component of the use of "Zoom", Art. 6 para. 1 lit. f) DSGVO is the legal basis for data processing. In these cases, we are interested in the effective conduct of "online meetings".

In addition, the legal basis for data processing in connection with "online meetings" is Art. 6 Para. 1 lit. b) DSGVO, insofar as the meetings are held within the framework of contractual relationships.

If no contractual relationship exists, the legal basis is Art. 6 para. 1 lit. f) DSGVO. Here too, we are interested in the effective implementation of "online meetings".

Receiver / transfer of data: Personal data processed in connection with participation in "online meetings" will generally not be passed on to third parties, unless they are specifically intended to be passed on. Please note that content from "online meetings" as well as personal meetings are often used to communicate information with customers, interested parties or third parties and are therefore intended for disclosure.

Other recipients: The provider of "Zoom" necessarily obtains knowledge of the above-mentioned data, insofar as this is provided for in our contract processing agreement with "Zoom".

Data processing outside the European Union: "Zoom" is a service provided by a provider from the USA. A processing of personal data therefore also takes place in a third country. We have concluded an order processing contract with the provider of "Zoom" which meets the requirements of Art. 28 DSGVO. An adequate level of data protection is guaranteed on the one hand by the "Privacy Shield" certification of Zoom Video Communications, Inc. but also by the conclusion of the so-called EU standard contract clauses.

Our contact details:

Vogel Communications Group GmbH & Co. KG
Max-Planck-Str. 7-9
97082 Würzburg, Germany
Phone: +49(0) 931-418-0

Represented by:
Matthias Bauer (Chairman)
Günter Schürger

We have appointed a data protection officer, who can be contacted by post at the address of the company, with the words "for the attention of the data protection officer" or by e-mail at